In today’s world of business marketing it is vastly different than how it was in the 1990’s or in the early and mid 2000’s. Technology evolves fast and every year there is a better, faster and more efficient program, app or device out there to use. Apps like Instagram and Facebook have become the new way that company’s have been advertising.
As technology advances company’s need to evolve along with it and take advantage of the new ways they can advertise their product or service. For example, on Instagram there are many companies who have a page that show case their products and uses the Instagram feed in order to advertise it to their customers/followers. Company’s have a free platform to advertise and keep in touch with their customers on a more personal level. Customers are allowed to comment and give feedback through this way. On Instagram and Facebook you can also have a professional page of yourself or of an organization like schools and university’s have their own social media pages now. They can update students and parents of events and deadlines.
Now a days more and more people are on social media from young to old it is very important for business to take advantage of it in order to reach more customers. Social media advertising is little to no cost and is smart way to market your company especially if you are just starting out. You could be able to gain hundreds to thousands of followers and customize the way people see your brand all you have to do is sign up and make a free profile and you could be on your way to a successful business!
Amanda Guerrero 